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FANTA NEW AD CAMPAIGN

Fanta Unveils its Latest Communications campaign "TASTE THAT MAKES YOU JUMP"

Storyboard of the Ad
The visual story brings out how the taste of Fanta sparks fun. The 3D animated film features the exuberant, bubbly character called Gigi getting bored, when Tristan lands up with a bottle of Fanta. Everything is energized as soon as he opens the bottle. Everybody starts jumping with fun. The party comes to an end as soon as they run out of Fanta. But guess what? Tristan comes with more Fanta and everyone jumps in the fun once again.
Speaking about the new campaign, Ajay Gahalut, Executive Creative Director, Ogilvy & Mather says, “Like the previous campaign, the new ad film for Fanta is an international creative adapted for the Indian market. We have used music to make the film relevant for India. This time around too, Amitabh Bhattacharya wrote the lyrics and Amit Trivedi scored the music for it. While the last film was based on the premise of ‘Play,’ this time around the strategy was to highlight ‘Taste that makes you jump’. The lyrics are a reflection of that and the music too has a peppy, youthful flavour to it. We are sure that this song will be as big a hit with the youth as the last one. Interestingly, the Tamil jingle has been done by Vijay Antony, who did the famous ‘Nakka Mukka’ song. It has a similar flavour and beat as the Hindi one and we’re sure it will find immense popularity with the Southern consumers.
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