If a website is ranking well in Google. Its an algorithm which keeps on changing. You are relying on an algorithm, and algorithms do not care whether or not they have a substantial impact on your business. People are still turning mostly to search for seeking the answers to their questions. However, the gap between search and social networks is narrowing. Social Media is the new way of getting traffic.
It is much more about people, and regardless of where they share it, people will always share good content, and are not necessarily influenced by over 200 mysterious signals when they share it with their own networks of friends and followers.
There are plenty of sites out there that are getting more traffic from social media sites than they are from search engines. In fact, Google’s constantly changing algorithm almost demands that sites diversify their traffic sources and rely less on Google (the clearly dominant search engine) for the bulk of their traffic.
With that in mind, it might be good news that social media is apparently gaining ground against search in terms of the traffic it can drive to websites.
Read on the article on
According to this article,
Paid Content’s Robert Andrews has a short, but interesting piece on the subject, citing UK Experian Hitwise data indicating that UK visits to major search engines dropped by 100 million through the month of August to 2.21 billion, and dropped by 40 million year-over-year. He shares the following comentary from Hitewise:
“The key thing here is the growing significance of social networks as a source of traffic to websites. Search is the still the number-one source of traffic, but social networks are growing as people increasingly navigate around the web via recommendations from Twitter, Facebook etc.”
A recent survey from Greenlight Digital suggested that a Facebook search engine could instantly grab 22% of the market share.
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