Shruti Speak's

1. AXE Dark Temptation Agency: Vegaolmos-Ponce Advertiser: Unilever Well when you are a toiletry brand which makes men’s perfumes and deodorants, there’s not much you can innovate. Right? Wrong!!! What’s the next best thing to a 24 carat diamond ring that you can gift a girl to impress her without digging a hole in your pocket? Yes, Chocolates. So, Axe thought ,why not make a deodorant in Chocolate flavour. Thus, came the Axe Dark Temptation. This commercial is bold, kinky and fun. No doubt then that this was frowned upon by the Indian Government and termed “Indecent, Vulgar and Repulsive”. But, we love it!!! The commercial shows a guy getting transformed into a human chocolate after applying the Axe dark temptation deodorant. As he walks down the street, girls ogle over him and each one wants to take a bite of him. The background song “That’s the sweet touch of love” goes perfectly with the feel of the ad. This ad definitely gets thumbs up from us as it’s interestin...