Shruti Speak's

Many people go for link purchase to improve page rank. It is considered as black hat seo and crticized by Google. Such technique is considered as manipulation of search results and a violation of Google’s quality guidelines. These guidelines are prime focus of Google’s Penguin update.  It’s interesting that there seem to be exceptions to the rule, such as a directory like Best Of The Web, which has users pay for their sites to be considered for links. Here’s a video about it from Matt Cutts from 2009 that I have taken from  WebProw news:   http://www.webpronews.com/the-blurry-lines-of-googles-paid-links-policy-2012-05

If a website  is ranking well in Google. Its an algorithm which keeps on changing.    You are relying on an algorithm, and algorithms do not care whether or not they have a substantial impact on your business.  People are still turning mostly to search for seeking the answers to their questions. However, the gap between search and social networks is narrowing.  Social Media is the new way of getting traffic.  It is much more about people, and regardless of where they share it, people will always share good content, and are not necessarily influenced by over   200 mysterious signals   when they share it with their own networks of friends and followers. T here are plenty of sites out there that are getting more traffic from social media sites than they are from search engines. In fact, Google’s constantly changing algorithm almost demands that sites diversify their traffic sources and rely less on Google (the clearly dominant search engine) ...