Shruti Speak's

Google Penguin is a Google algorithm. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques such as keyword stuffing, cloaking,participating in link schemes,deliberate creation of duplicate content, and others. Naming the algorithm update Penguin update went live on April 24, 2012 How different Penguin from previous updates? Before Penguin Google released a series of algorithm updates called Panda. It aimed at downranking websites that provided poor user experience. To identify such websites, a machine-learning algorithm by Navneet Panda was used, hence the name. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality. In January 2012 Google launched page layout algorithm update which targeted websites with little content above the fold. All the three updates that Panda, Penguin and page layout update share is to display highe...

Google Panda Google Panda is a change to the Google's search results ranking algorithm /as on February 2011.Google's Panda has received several updates since the original rollout in February 2011, and the effect went global in April 2011. Google's new Panda machine-learning algorithm is named after engineer Navneet Panda. Basic goal was to look for similarities between websites people found to be high quality and low quality. Major Objective: The change aimed to lower the rank of "low-quality sites", and return higher-quality sites near the top of the search results. The Panda process Google Panda was built through an algorithm update that used artificial intelligence. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website . Google has introduced many new ranking factors and some of the older ranking fa...