The online retail space formed about 0.55% of the overall Indian retail industry about Rs. 25.3 billion including organized and unorganized retail. The online retail industry constituted about 7.9% of the organized retail industry in India . Indian e-tail industry followed an Inventory-based model or a Non-Inventory-based model also known as the MARKETPLACE MODEL . In August 2014, industry which followed the inventory-based model were: Jabong.com Myntra.com Firstcry.com zovi.com Industry that followed the non-inventory-based model were: Flipkart.com Snapdeal.com ebay.in Amazon.in Industry experts felt the Flipkart and Myntra deal could start a phase of consolidation in the Indian online retail space which was about Rs. 139 billion (about US$2.32 billion) in 2012-13. In 2014 Flipkart made most awaited announcement of the Indian e-commerce industry – the acquisition of Myntra , leading e-tailer in the fashion and lifesty...
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