Shruti Speak's

The value of the web economy for the G20 countries will nearly double in the coming 4 years i.e. by 2016. This study was carried out by the prestigious Boston Consulting Group with the support of web giant Google. According to the study, following are the major highlighted points: 3 billion people will be using the internet i.e. approx 50% of world population. Upsurge of revenue from $2.3 trillion(currently larger than Brazilian economy) to $4.3 tn. Currently, 200 million new people are adding to online community annually. Nearly 80% of all internet users will access internet via Mobile Phones. UK currently the most advanced e-commerce economies. China expected to be home to 800 million internet users (more than US, India, France, Germany & UK combined). Rise of so called "Internet of Things", where every device from cars to sensors will be connected to the web. By 2015, 1 trillion devices will be internet connected (IBM's report). Currently,

--> Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Advertising is a paid form of Non personnel presentation of Goods & Services by an identified sponsor. It is Basically Marketing a product to mass level of target audience.     Effective Advertising Consumer Awareness/ Reach Consumer Recall Value/Visit   Actual Sales              Types of advertising 1)     Celebrity branding 2)     Street Advertising 3)     Coffee cup Advertising 4)     In-store Advertising 5)     Billboard advertising 6)     Press advertising 7)     Covert advertising 8)     Online advertising 9)     Radio Advertising 10) Infomercials 11) Television advertising 12) Print advertising   Examples of Advertising : Top Advertising Companies of India: 1.     J Walter Thompson India 2.     Adyaadvertiser.com 3.