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ADVERTISING - Main Component of Promotion


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  • Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action.
  • Advertising is a paid form of Non personnel presentation of Goods & Services by an identified sponsor.
  • It is Basically Marketing a product to mass level of target audience.
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  • Effective Advertising

    1. Consumer Awareness/ Reach
    2. Consumer Recall Value/Visit
    3.  Actual Sales      
     
  •      Types of advertising
    1)    Celebrity branding
    2)    Street Advertising
    3)    Coffee cup Advertising
    4)    In-store Advertising
    5)    Billboard advertising
    6)    Press advertising
    7)    Covert advertising
    8)    Online advertising
    9)    Radio Advertising
    10) Infomercials
    11) Television advertising
    12) Print advertising

     
  • Examples of Advertising:














  • Top Advertising Companies of India:
    1.    J Walter Thompson India
    2.    Adyaadvertiser.com
    3.    Mudra Communication  Pvt. Ltd
    4.    FCB-UIKA Advertising Ltd.
    5.    Lowe Lintas India
    6.    Rediffusion-DY & R
    7.    Crayons Advertising and Marketing Pvt. Ltd.
    8.    Euro RSCG  Advertising Pvt. Ltd
    9.    Madison Advertisng Pvt. Ltd.
    10. Sasi Advertising Pvt. Ltd.
    11. Ogilvy And Mather
    12. McCann – Ericson India Ltd.
    13. Leo Burnett India Pvt.Ltd.
     
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