Shruti Speak's

THE FIRST MOBILE COMMERCE PLATFORM IN THE WORLD - "MAGENTO MOBILE"       The new Cyber Boom Varien launches new Magento versions for mobile. It is flexible enough to create mobile optimised versions of your webstore. It automatically detects different mobile browser and shows the optimised versions of web store. It shows the full categories in the optimised web store as per your selection. It also identifies most potential customers using smart phones and go-target push notifications.

There are several networks and technologies that enables communication between mobile devices and the supporting devices. The following are the forever and widely used most influential standards and technologies :                                                       1) GSM      GSM stands for Global System for Mobile Connection which is most widely used standard for mobile phone in the world. The promoter of  ' GM's Association ', estimates that 82% of the Global Mobile Market uses this standard. In more than 200 countries and territories over 2 billion people uses GSM Phone. The prominent advantage of GSM systems to customer have been the better voice quality and low cot alternatives to making calls for eg- Short Message Service(SMS). One of the advantage for network operators is the ease of getting equipment from any that implement the standard. GSM users also gets the availability of GPRS ( General Packeting Data Service) mobile data service. GPRS allow

The value of the web economy for the G20 countries will nearly double in the coming 4 years i.e. by 2016. This study was carried out by the prestigious Boston Consulting Group with the support of web giant Google. According to the study, following are the major highlighted points: 3 billion people will be using the internet i.e. approx 50% of world population. Upsurge of revenue from $2.3 trillion(currently larger than Brazilian economy) to $4.3 tn. Currently, 200 million new people are adding to online community annually. Nearly 80% of all internet users will access internet via Mobile Phones. UK currently the most advanced e-commerce economies. China expected to be home to 800 million internet users (more than US, India, France, Germany & UK combined). Rise of so called "Internet of Things", where every device from cars to sensors will be connected to the web. By 2015, 1 trillion devices will be internet connected (IBM's report). Currently,