Understanding the concept of E-Commerce E-Commerce involves three inter related themes. 1) technology 2) business 3) Society Technology includes internet, computer, modem, internet service provider, websites, web servers, networks, client person. Business- While technology provides infrastructure, business application provides potential prospects of Return on Investment. The technology has provided new ways for organizing productions and doing transactions, the basic concept like knowledge of electronic markets, business models, industry of value market, consumer behavior in the E-market should be understood. Society - The primary societal issues like intellectual property, individual privacy and the public policy should be understood. According to the Facebook data analyst (Inside Facebook Gold's 2011 data), India was the third largest Facebook market after US and Indonesia, at 34.6 million users. And the growth rate of Indian us...
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