Fanta Unveils its Latest Communications campaign "TASTE THAT MAKES YOU JUMP" Storyboard of the Ad The visual story brings out how the taste of Fanta sparks fun. The 3D animated film features the exuberant, bubbly character called Gigi getting bored, when Tristan lands up with a bottle of Fanta. Everything is energized as soon as he opens the bottle. Everybody starts jumping with fun. The party comes to an end as soon as they run out of Fanta. But guess what? Tristan comes with more Fanta and everyone jumps in the fun once again. Speaking about the new campaign, Ajay Gahalut, Executive Creative Director, Ogilvy & Mather says, “Like the previous campaign, the new ad film for Fanta is an international creative adapted for the Indian market. We have used music to make the film relevant for India. This time around too, Amitabh Bhattacharya wrote the lyrics and Amit Trivedi scored the music for it. While the last film w...
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