Skip to main content

FANTA NEW AD CAMPAIGN

Fanta Unveils its Latest Communications campaign "TASTE THAT MAKES YOU JUMP"

Storyboard of the Ad
The visual story brings out how the taste of Fanta sparks fun. The 3D animated film features the exuberant, bubbly character called Gigi getting bored, when Tristan lands up with a bottle of Fanta. Everything is energized as soon as he opens the bottle. Everybody starts jumping with fun. The party comes to an end as soon as they run out of Fanta. But guess what? Tristan comes with more Fanta and everyone jumps in the fun once again.
Speaking about the new campaign, Ajay Gahalut, Executive Creative Director, Ogilvy & Mather says, “Like the previous campaign, the new ad film for Fanta is an international creative adapted for the Indian market. We have used music to make the film relevant for India. This time around too, Amitabh Bhattacharya wrote the lyrics and Amit Trivedi scored the music for it. While the last film was based on the premise of ‘Play,’ this time around the strategy was to highlight ‘Taste that makes you jump’. The lyrics are a reflection of that and the music too has a peppy, youthful flavour to it. We are sure that this song will be as big a hit with the youth as the last one. Interestingly, the Tamil jingle has been done by Vijay Antony, who did the famous ‘Nakka Mukka’ song. It has a similar flavour and beat as the Hindi one and we’re sure it will find immense popularity with the Southern consumers.
Labels:

Comments

Post a Comment

Popular posts from this blog

Advantages and Disadvantages of EIS Advantages of EIS Easy for upper-level executives to use, extensive computer experience is not required in operations Provides timely delivery of company summary information Information that is provided is better understood Filters data for management Improves to tracking information Offers efficiency to decision makers Disadvantages of EIS System dependent Limited functionality, by design Information overload for some managers Benefits hard to quantify High implementation costs System may become slow, large, and hard to manage Need good internal processes for data management May lead to less reliable and less secure data
1 comment
Read more

Inter-Organizational Value Chain

The value chain of   a company is part of over all value chain. The over all competitive advantage of an organization is not just dependent on the quality and efficiency of the company and quality of products but also upon the that of its suppliers and wholesalers and retailers it may use. The analysis of overall supply chain is called the value system. Different parts of the value chain 1.  Supplier     2.  Firm       3.   Channel 4 .   Buyer
Post a Comment
Read more

CONCEPTUAL VIEW OF MIS

The concept is a blend of principles, theories and practices of management, information and system giving rise to a single product called MANAGEMENT INFORMATION SYSTEM . The concept of management gives high regard to the individual and his ability to use the information. MIS gives information through data analysis. While analyzing the information, it relies on many academic disciplines like management science, OR, organization behavior, psychology, etc. The foundation of MIS is the principles of management and its practices. MIS uses the concept of management control in its design and relies heavily on the fact that the decision maker is a human being and is a human processor of information. A MIS can be evolved for a specific objective it is evolved after systematic planning and design. It calls for an analysis of business, management views and policies, organization culture and the management style. The MIS,therefore relies heavily on systems theory.The systems theory offers soluti
Post a Comment
Read more