Shruti Speak's

In the recent years India has emerged as a major centre for piracy for movies be that for any region. Mumbai, New Delhi has emerged as the major centers of piracy and they account for major share for illegal downloads. According to a article published in Deccan Herald India accounts for maximum piracy in any English speaking country. A study conducted by Motion Pictures Distribution Association (MPDA) India is the fourth largest down loader of films after U.S, Great Britain, Canada. It is said that 9 out of 10 movies in India are pirated but Government intervention and increased awareness among the people have brought down piracy down by around 20 %. MPDA statistics put annual losses due to piracy at around $3 billion. Other than India, China, Malaysia, Thailand are piracy hotspots.

E-COMMERCE Electronic Commerce (E-commerce) refers to buying and selling of goods or services over electronic system such as internet and other computer networks. Electronic commerce that takes place between businesses is refereed to as business-to-business or B2B. Electronic commerce that takes place between business and consumers is referred to as business-to-consumer or B2C. Online shopping is a form of e-commerce where the buyer can visit the seller’s website, browse through the various products available and chose the one that best suits him/her. No intermediary is involved in this and the purchase process is completely electronic i.e., online. 4 PILLARS OF E-COMMERCE For conducting e-commerce one must be aware of its 4 pillars that make e-commerce strong, these are: 1)       Authentication 2)       Integrity 3)       Privacy 4)       Non-Repudiation 1)       Authentication Authentication means that both the sender and receiver must be able to ide

1. AXE Dark Temptation Agency: Vegaolmos-Ponce Advertiser: Unilever Well when you are a toiletry brand which makes men’s perfumes and deodorants, there’s not much you can innovate. Right? Wrong!!! What’s the next best thing to a 24 carat diamond ring that you can gift a girl to impress her without digging a hole in your pocket? Yes, Chocolates. So, Axe thought ,why not make a deodorant in Chocolate flavour. Thus, came the Axe Dark Temptation. This commercial is bold, kinky and fun. No doubt then that this was frowned upon by the Indian Government and termed “Indecent, Vulgar and Repulsive”. But, we love it!!! The commercial shows a guy getting transformed into a human chocolate after applying the Axe dark temptation deodorant. As he walks down the street, girls ogle over him and each one wants to take a bite of him. The background song “That’s the sweet touch of love” goes perfectly with the feel of the ad. This ad definitely gets thumbs up from us as it’s interestin

In a world awash with advertising of all genres , a few agencies are marking their  Creative territory with signature styles, consciously or otherwise: 1. Ogilvy Piyush Pandey's acute understanding of the country's heartland, people, relationship and human emotions is reflected in  its work. Ogilvy produces for brands Fevicol, Cadbury and Asian paints .The Creative Head is looked after By Piyush Pandey. Some of its greatest known Work is Vodafone ZooZoo Ad.   2. Lowe Lintas Lowe Lintas has an angry young consumer ans Disruption in all sizes,colour and cause weaved into creative strategy. In the recent past agency has gained a lot of praise for its work on brands IDEA (POPULATION) and TATA TEA Particularly the later series of campaigns titled Education, Voting,Politician,Think Positive etc . The Creative Head is looked after By BALKI 3. McCann Erickson    The Creative Head is Looked After by Prasoon Joshi. Prasson Joshi is not known as adman b

Advertising the Brands is an Important task and advertising them in such a way that it is liked by large mass of people ,so as to achieve the marketing objectives. To Be Youthful is to be edgy, at least if some of global campaigns over the last decade are nothing to go by. What excites the Youth in India is totally different and the top 5 Brands are living proof, Nokia bags the first place and the next four show the total dominance of the soft drinks majors with Coca Cola ,7 Up, Mirinda  and Thums Up. Top 20 Most Exciting Brands: Nokia Coca-Cola 7UP Thums Up Mirinda Maaza Vodafone Frooti 5 Star Cadbury Dairy Milk Pepsi Samsung Airtel Kit Kat Slice Sprite LG Fanta  Hero Moto Corp Limca