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E-Commerce Notes #9


B2C Business Model

  • Portals - Vertical | Horizontal
    A portal is any website which is into consumer sale. These offer integrate packages of services and contents, such as news, e-mails, shopping , download. These generate revenue by charging money from advertisers, subscription fees, transaction fees, etc.

Horizontal -Portals which sell  variety of products. E.g.: Yahoo, amazon, aol are horizontal portals because they cater/provide services to  all uses of the internet, i.e. they have a wide market space.

Vertical Portals (Vortals) - Which sells product of a particular sector. These attempt to provide similar service as of horizontal portals but are  focused on around a particular subject matter or a market segment. E.g.: iBoats.com
  • E-tailers :
  • Virtual Merchant : Amazon, Snapfish : It’s a online version of retail store where a customer can shop day or night without leaving home or office, i.e. travelling cost.
  • Click and mortar : It's an online distribution channel for the company which also has physical stores. Walmart, tupple mortar, amway
  • Manufacturer Directly : Online sale made directly by the manufacturer : Dell.com
  • Catalogue Merchant : Online version of a mail catalogue.  Barnes and nobles, alibaba
  • Online Mall : e.g. : http://shopping.indiatimes.com
  • Content Providers - These are info. Or entertainment sources, e.g. : newspapers, sports. They provide customers updates, tips, guidance, etc. Earn through advertisement subscription fees and affiliate network. About.com.
  • Transaction Broker - Processes of online sale transaction, such as stock brokers, travel agents that increase customers' productivity by helping them by getting the things done faster and cheaper. Earns through transaction fees and commissions. E.g. : etrade.com, investopedia,
  • Market creator - They are the web based business that use internet tech. to bring buyers and sellers together. Many of them conduct online auctions, e.g. : ebay.com, indiamart.com.
  • Service provider - Who provides services.
  • Community provider - Online communities where people come together share their thoughts, discuss their interests and hobbies. Earn through, ads, affiliates

B2B Models : Implies businesses focus on selling to other businesses. The market of B2B is earning 3x B2C.

  1. (Market place - Vertical) (Exchange - Horizontal) : (also known as B2B Hubs) a digital elec. Market place where suppliers and commercial purchaser can come together and conduct transactions. B2B Hubs make it easy to gather info., checkout suppliers, prices, sellers's benefit by excess of expanded database of buyers, transaction cost, inventory management cost is low.

    Vertical market places serves specific industries such as steel automobiles, chemical industry.
    Horizontal market places sells specific products services to variety of companies.
  1. E-distributers : A company that supplies products and services directly to individual businesses.
  1. B2B Service Provider : Providing service to other firms, e.g. accounting service, HR resources, printing, etc.
    1. Traditional : Financial serivce, accounting ,etc.
    2. ASP (Application Service Provider) : provides software/application services.
  1. Matchmaker :
  1. Infomediary : Gather info. About consumers and help the advertisers to find most appropriate audience.
    1. Audience Broker
    1. Lead Generator
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