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Factors affecting growth of E-commerce

a.  Security

Without iota of thought it’s on mind of everyone who even thinks to do business online. Today hackers have become so personal, that it takes minutes to conquer / take over website having loop holes. Firewall, IDS, encryptions, digital signatures all have same endeavor to provide secure and peaceful life over internet cloud!

b. Scalability

It relates to your capability to run show, no matter what how large business gets. Usually new players/ freshers to e-commerce community don’t have strong vision. Most silly mistake players do, they under-estimate growth rate, never forget your playground is spread across globe. From day one, you should keep your seats belts tighten. One example in past, where we saw failure was “alladvantage.com” They failed to anticipate the network effect, and the company found its business model did not scale with unanticipated customer growth. They added one million customers within three months of launch; their revenue model was based on selling demographic date to advertisers.

c. Perceived Risk with Product/Service

If there are thousands of e-commerce savvy personnel’s, lets not forget there are millions of others, who don’t agree too much with concept due to risk with final product/service they will get after buying online. Different people, different perception some are scared with fraud, some worried about delivery schedules, some say there is no meaning of warranty when you buy goods online !





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