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Defining Vertical Search



Vertical Search
Vertical search, part of a larger subgrouping known as "specialized" search, is a relatively new tier in the Internet search industry consisting of search engines that focus on specific slices of content. The type of content in special focus may be based on topicality or information type. Vertical search may focus on all manner of differentiating criteria, such as particular locations, multimedia object types and so on.

E.g. a. A medical search engine would clearly be specialized in terms of its topical focus
b. A video search engine would seek out results within content that is in a video format.

Type of Vertical search design
In terms of design and implementation, several models are emerging in vertical search:

The vertical search engine as a destination or portal. Often media companies that own these destination sites optimize them and buy keywords on Google to drive their audience to visit.
Vertical search as a complementary Web site application: This model entails embedding a search engine box on an existing, already trafficked site. One example is CertMag.com.


Type of Advertising Model included with Vertical Search

Cost per click,:Advertiser pays only for each time that a user clicks on the advertisement.
Cost per thousand/cost per impression/cost per view:There are the standardized/traditional method of online advertising
Cost per action,:Emerging model in which the advertiser pays, not on click, or for impressions, but only if the consumer performs a specific action, such as purchases a good.
Paid inclusion:Practice of inserting advertisements in organic search results.

Paid listing:Advertisements appear on top of or beside organic listings and are clearly identified as sponsored links.

Source: Wikepedia
POSTED BY SHRUTI KOHLI AT 7:51 AM 0 COMMENTS
Criterias to decide website Usability
Determing Target Users:

1. Focusing on users who already access website to improve satisfaction.
2. Target new users
3. target Search Engines,Advertiserrs

Focussing on design elements:
1. Are animation/graphics hindering user?
2. Page layout impacting performance?
3. Can usability improved by changing navigation structure?

Focussing on usage patterns:

1. Studying user behaviour
2. Determining time user spend on page.
3. Response time of website:Time user get to retrieve information/place an order.

Focussing on Site styles:
1. Focussing on branding?
2. Is cross-site navigation a critical variable?

Source: http://www.sigchi.org/chi97/proceedings/sig/jms.htm?searchterm=website+usability
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