Seven Unique Features of E-commerce
1) Ubiquity-Internet is available everywhere.The marketplace is extended beyond traditional boundaries and is removed from temporal and geographic location.Customer convenience is enhanced,and shopping costs are reduced.
2) Global reach-The technology reaches across national boundaries.The marketspace includes potentially billions of consumers and millions of businesses world-wide.commerce is enabled across cultural and national boundaries seamlessly and without modification.
3)Universal standards-There is one set of technology standards.with one set of technical standards across the globe,disparate computer systems can easily communicate with one another.
4)Richness-Video,audio and text messages are possible.Video,audio and text marketing messages are integrated into a single marketing message and consumer experience.
5)Interactivity-The technology works through interaction with the user.consumer are engaged in a dialog that dynamically adjusts the experience to the individual and makes the consumer a co-participant in the process of delivering goods to the market.
6)Information density-The technology reduces information costs and raises quality.Information processing,storage and communication costs drop dramatically.information becomes plentiful,cheap and more accurate.
7)Personalization/customization-The technology allows personalised messages to be delivered to individuals as well as groups.Personalization of marketing messages and customization of products and services are based on individual characteristics.
1) Ubiquity-Internet is available everywhere.The marketplace is extended beyond traditional boundaries and is removed from temporal and geographic location.Customer convenience is enhanced,and shopping costs are reduced.
2) Global reach-The technology reaches across national boundaries.The marketspace includes potentially billions of consumers and millions of businesses world-wide.commerce is enabled across cultural and national boundaries seamlessly and without modification.
3)Universal standards-There is one set of technology standards.with one set of technical standards across the globe,disparate computer systems can easily communicate with one another.
4)Richness-Video,audio and text messages are possible.Video,audio and text marketing messages are integrated into a single marketing message and consumer experience.
5)Interactivity-The technology works through interaction with the user.consumer are engaged in a dialog that dynamically adjusts the experience to the individual and makes the consumer a co-participant in the process of delivering goods to the market.
6)Information density-The technology reduces information costs and raises quality.Information processing,storage and communication costs drop dramatically.information becomes plentiful,cheap and more accurate.
7)Personalization/customization-The technology allows personalised messages to be delivered to individuals as well as groups.Personalization of marketing messages and customization of products and services are based on individual characteristics.
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