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E Commerce Today




Source:Economic Times



Status if Indan e-commerce industry


While reading a article in e-conomic times (http://articles.economictimes.indiatimes.com/2012-02-21/news/31083025_1_e-commerce-letsbuy-online-retailers) titled "
India's e-commerce industry braces for consolidation as stronger online retailers gobble up minnows" I found that Indian e-commerce industry has reached 10 million mark. The world's largest online retailer, Amazon, is preparing for entry into India and the market separating the strong from the weak. India's best-known and stronger online retailers are taking the lead in the consolidation race.


There will be couple of multi-product generalists said Prashanth Prakash, a partner at venture capital fund Accel Partners, whose investments include Flipkart and Letsbuy.


Online stores in India sell from books to travel experiences. There is price wars and high customer acquisition costs. Leaders which have been able to the raise money and have large teams are aggressively pursuing growth by spending on marketing, overheads and salaries.

However smaller firms with scant capital are unable to cope and looking for buyers

Exclusively.in, a fashion and lifestyle portal focused on NRIs, and babycare portals a2zbaby and BabyOye are some of firms trying to attract consumer online.Manmohan Agarwal, the co-founder and CEO, Yebhi is emergoing e-commerce player.


Harish Bahl, founder and chairman of the Smile Group, owns such e-commerce portals like Fashionandyou, FreeCultr, Dealsandyou and Bestylish. It has been said the companies which that do not raise capital and which do note not have a well thought-out business model are looking to be acquired.
Consolidation is also possible as smaller firms to raise money.



It is a fundamentally robust industry. However But too many players are there for same mrket share
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