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MOBILE COMMERCE: THE FULL PICTURE




Mobile commerce is the combination of mobile financial services and mobile customer relationship management (CRM). Some of the major players are : -

  • mBanking -  account management, account alerts, check account deposit, transfer funds, customer service via text etc.
  • mPayments -  Most of the major brands are building mobile-specific apps to serve their clients for example   Companies like Firethorn, Sybase 365, Monitise, Digby, Kony Solutions, Pay Pal, Vaultus, VivoTech, PayPal and WorkLight etc,  purchase goods and services, pay a bill using a phone, ticketing.
  • mVouchers -  coupons and gift cards,  mobile vouchers.
  • mRemittance - Mobile commerce also allows airtime on phone, money transfer between people and organizations.  Airtime transfer becomes a token for money transfer. For eg Companies like Sybase 365, P2P Cash, Obopay, Bling Nation.

Comments

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