Skip to main content


With E-Commerce providing a perfect launchpad, companies are taking no chances in trying their hand in this arena as well. The use of online marketing has led to the elimination of many intermediaries, who would have otherwise led to the rise in the price of the goods provided by the companies. Due to this elimination, companies now could directly interact with its customers and exchange ideas for innovation. A significant amount of cost is saved for the company and at the same time, by interacting with the consumers, companies get to know the kind of products required by them and are able to satisfy their needs in a much better way.

Here, I would like to mention about Michael Dell, the founder of Dell Computers. At the age of 19, when he started selling computers from his college room, little did anyone realize that this business idea would prove to be a boon to many companies. Proving all skeptics wrong, Dell went on to become one of the largest PC makers in the world and the largest in US. The idea was plain and simple, "Direct Marketing Model". Customized machines at an affordable price appealed everyone and sales shot up rapidly. This example gives a clear picture of the power of online marketing and the way Dell shot up to #1 position in the PC industry.
Labels:

Comments

Post a Comment

Popular posts from this blog

Advantages and Disadvantages of EIS Advantages of EIS Easy for upper-level executives to use, extensive computer experience is not required in operations Provides timely delivery of company summary information Information that is provided is better understood Filters data for management Improves to tracking information Offers efficiency to decision makers Disadvantages of EIS System dependent Limited functionality, by design Information overload for some managers Benefits hard to quantify High implementation costs System may become slow, large, and hard to manage Need good internal processes for data management May lead to less reliable and less secure data
1 comment
Read more

Inter-Organizational Value Chain

The value chain of   a company is part of over all value chain. The over all competitive advantage of an organization is not just dependent on the quality and efficiency of the company and quality of products but also upon the that of its suppliers and wholesalers and retailers it may use. The analysis of overall supply chain is called the value system. Different parts of the value chain 1.  Supplier     2.  Firm       3.   Channel 4 .   Buyer
Post a Comment
Read more

Big-M Method and Two-Phase Method

Big-M Method The Big-M method of handling instances with artificial  variables is the “commonsense approach”. Essentially, the notion is to make the artificial variables, through their coefficients in the objective function, so costly or unprofitable that any feasible solution to the real problem would be preferred, unless the original instance possessed no feasible solutions at all. But this means that we need to assign, in the objective function, coefficients to the artificial variables that are either very small (maximization problem) or very large (minimization problem); whatever this value,let us call it Big M . In fact, this notion is an old trick in optimization in general; we  simply associate a penalty value with variables that we do not want to be part of an ultimate solution(unless such an outcome is unavoidable). Indeed, the penalty is so costly that unless any of the  respective variables' inclusion is warranted algorithmically, such variables will ...
Post a Comment
Read more