Advertising & Marketing

Advertising and marketing have become an essential part of the business world. If you have a good product or an efficient service to offer, you need to master the art of selling it. While some advertising agencies might stick to conventional advertising methods, most of the leading players are resorting to fresh and modern advertising methods. There is a new cult of modern advertisers who are experimenting with ideas that are truly modern and innovative! Newspaper advertisements and colored fliers are so passé! Say hello to the era of instant, quick, smart and out-of-the box ideas! If you still associate advertising with the newspaper ads, televisions ads or radio ads for that matter, then you definitely need a refresher course. So let's get started. The following are some of the modern ways of advertising:

Door-hangers on doorknobs. If your target is geographically defined, such as a day care or grocery store, print a specific offer on door-hangers and place them on doorknobs in your area. This method will produce results in direct proportion to the strength of your offer.

Flyers under windshield wipers. If you need to reach the drivers of pickup trucks, This is one of the best ways of advertising. 

Purchased word-of-mouth. Hire someone to be a walking ad and ride up and down in the elevators of tall buildings, stand at bus stops, wait at train stations, hang around in coffee shops and strike up conversations with strangers. This is one those methods of advertising where advertisers hire people who run around bus stands and other public places to attract attention of the prospective customers.

Virtual showroom. Build a website to serve as a virtual showroom. It's one of the best advertisements there is. Use it when people call to ask details about your company, your products or your services.Think of the website as a place where you sit down to talk with interested prospects. The website contains all the details that a prospective customer would want to know about the product and would buy in future.

T-shirts and vests. T-shirts are also one of the methods where companies and advertising agencies advertise their products to attract the publice towards their products. Advertising on the T-shirts of sportsperson and other public figures is a tried and tested method.

Hand stamps. Someone I know recently attended a ticketed event that required a hand-stamp for readmission. The hand-stamp was a delightful little mini-ad for one of the sponsors. There's something about looking down at your own hand and seeing a brand image that's part of you for the evening and knowing that the image has value. You're having fun, the brand is there, and it's part of you. The ink might wash off, but the impression it makes on the mind doesn't fade so quickly.

Publicity stunt. Nothing is quite so powerful as a publicity stunt that seizes the public's attention. Watching akshay kumar do a stunt while at the same time promoting the brand that he endorses attract many people towards the brand. People get attracted to a brand when they see their favourite star do a stunt to promote a brand. The product sells faster.

Self-publish a book. Nothing screams "expert" quite so loudly as a book written about a subject. You simply can't imagine the power of your name on the cover of a book. It's an advertisement for your company that'll last forever.

You may have noticed that each of the items on this list requires a certain amount of creative energy. There's no salesman you can call to place your order for these highly effective methods of advertising, but if you're willing to spend a little time to make a lot of money, pick two or three action items from the list above, then get to work.