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Understanding Googe Adsense


The AdSense report is visible from the Earnings tab that is there in the blogger.  This  tab  contains basic information. It tells about the ads that are running on the blog. It also tells about the clicks that have been generated on the ads and how much revenue has been earned out of it. Various terms that we can find on the tab are: Each term in the report  has been explained here:



  1.  Clicks : Clicks shows the number of times visitors have clicked on the ads during the reporting period.

  2.  Page CTR (Click-through rate) :
    3.    Page CTR defines number of ad clicks by user divided by the number of page views.
  3.  
    4. CPC (Cost per click)
    : CPC means average amount that is paid by the advertisers for each and every ad click.
  4.  
    5. Page views
    :   Page view is always generated whenever  a user views a page displaying Google ads. A page view is counted whenever user visits a page irrespective of ads that are displayed on the webpage.
  5.  
    6. Page RPM (Revenue per mille)
    :Page RPM is revenue per 1,000 page views. It is calculated as follows:
                       (Page views x CTR x CPC) / 1,000   where CTR is Click-Through Rate
                                                                                           CPC is Cost per click
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