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Monetize Mobile Apps

How to monetize Mobile Apps?

1.    Set some price to your Apps 

·         Set some price to your app, it gives you revenue in return.
·         Apple use to keep 30% of it.
·         Include ongoing cost, i.e. Support, hosting, publishing ,etc
·         Provide free updates to customer.
·         Higher the price lowers the demand. So, fix the price according to the market.

2.    Advertise your Apps

·         If you are making free apps then advertise it with Google AdSense.
·         Advertising depends upon the lifespan of Apps, i.e. One-time or Long lifespan.
·         It requires lot of download to acquire sizable money.

3.    Provide facility of In-App-Purchase

·         Show lot of flexibility to the customer to purchase any thing from your apps. Provide free download to the premium customers.
·         Define different types of mode of transaction.
·         Provide some coupons, tokens to the valued customers.

4.    Use Subscriptions to Monetize Apps

·         In Order to get something new to the customer, then customer must get subscriber for it.
·         Mostly use for Games, calendar Apps, etc
·         But not widely used.

5.    You can also take Sponsorships / Promotions.

·         It is used promote your App.” Brought to you by #####  ”.
·         It is very similar to Advertising, As Company pay to feature their Product or Service.

6.    Use of Analytics.

·         People will for the analytic data from your Apps.
·         It is widely use to monetize Apps. Google Analytics and AdSense
·         Not against Apple’s Standard TOS to collect. 


Google AdMob

·         You can easily develop your revenue by using AdMob.
·         Google AdMob provides a free, flexible way to earn money from your Apps.
·        AdMob has helped over two million publishers grow their businesses in the last 10 years
·         Connect your Apps with the right ad at the right time as they seek information on the go.
·         Display ads on your Apps that are suited to your audience's interests, and earn from valid clicks or impressions.
·      Easily add a custom search engine to your App your panel, and earn from ads on the search results pages.

Benefits

·    Google AdMob work with million of advertising organisation so that they provide high delivery of Ads on your assets.
·         You can easily control the type of Ads appear on your Apps.
·         You will get detailed information about your customer, views, search words, etc.
·         You will know your Customer.
·         It is totally free to use.

How you can use it?

·         You make your Apps ad spaces available by pasting ad code on your Apps, and choose where you want the ads to appear.

·         Advertisers bid to show in your ad spaces in a real-time auction. The highest paying ad will show on your Apps.

·         They handle the process of billing all advertisers and networks for the ads on your Apps, to make sure you receive your payments.

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