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E-Commerce:Organizing Themes and About Amazon.com




E-Commerce: Organizing Themes
  • Technology
  • Business
  • Society
Technologies used are:
  • Personal Computer
  • LAN
  • RDBMS
  • Client/Server
  • Fibre Optic Switches
As we all know that now a days computer has become a necessity as it is no more for accounts and finance people rather they are eduinfotainment. Evolution of Internet has brought the world of digital era to a next level. LAN(Local Area Network) and (RDBMS)Relational Database Management System use packet switching technology for transfer of data in the form of packets. Fibre Optics are generally used for long distance transmission because of high data transmission rate and minimum attenuation.

Business Computing Applications
  • Enterprise wide computing system
  • Supply Chain Management system: Transformation of raw material into selling of product
  • Manufacturing Resource Planning system: Inventory/database management
  • Customer Relationship Management system: Feedback from customers
 Society
Different disciplines that are directly concerned with E-Commerce
Case Study: Amazon.com
Amazon .com is one of the dot com that has survived the breakdown period of E-Commerce I and came up as one of the emerging dot com in E-Commerce II with great variety and opportunity over other surviving websites. Junglee.com is the E-Commerce portal for India.

Aim: To become Earth’s biggest store
“To become best place to buy/find/discover any product or service online.”

History of Amazon.com
Period
Contribution
1990
Jeff Bezos started an Online retailer store with the vision to form a ‘Virtual Store’
1995
Opened a business on web which required building a website and large database. Initially discounted rates were offered
1996
Moved from a small office to big office. They had around 2 lakh customers. However they later incurred some losses
1997
Started with their Initial Public Offerings(IPO)
1998
Expanded their product to music(video, cd)
1999
Borrowed money to expand. They expanded to softwares, electronic toys, videos, home products etc and started with Amazon auctions
2001
Rose again

Reasons for loses
  1. Building more and more warehouses
  2. Moving away from the mission/vision of virtual retailer with less inventories, low head count(no. of people) and significant cost.
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