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Types of E-Commerce

Types of E-Commerce
 

1.       Business-to-Business(B2B)
Currently B2B is the biggest market in which businesses sell to other businesses. In a typical distribution system from the time the products are manufactured to the time they reach the customers they pass several layers of intermediaries such as retailer, distributor, whole sale marketing, manufacturer… The transactions occurring between such intermediaries is referred to as B2B.

Business Model
Description
Example
Net Market Place
Market Place/Exchange
Helps to bring the buyer and seller together to reduce the procurement cost for specific industry
e-steel.com
DirectAg.com
E-Distributor
They connect businesses directly with other businesses reducing the cost cycle
Grainger.com
Partstore.com
Service Provider
Provides  online business services to the company. It rents internet based software application to the businesses
Employeematters.com
Salesforce.com
Match Maker
Help the businesses to find out whatever you need on internet
Iship.com
Infomediary
Any kind of information used by businessman and not by common man
Doubleclick.net
Private Industrial Network
Single Firm
Company owned network
Walmart.com
Industry Wide
Industry owned network
Agentrics
 
2.       Business-to-Customer(B2C)
B2C e-commerce, in which online businesses seek to reach individual customers and works more on analytics and optimization. 

Business Model
Variation
Description
Example
Portal
Horizontal/
General
Shows information about the product/service as well as the things related to it
Makemytrip.com

Vertical/
Specialized (Vortal)
Gives a deeper insight of the product/service
Jetairways, irtc.com, lenzkart.com, iboat.com

Search
Offers search services
Google.com, Ask.com
E-tailer
Virtual Merchant
Is an online version of retail store which is open 24/7 and 365 days and do not have a physical existence
Amazon.com, Olx.com

Click and mortar
Companies that have evolved from brick and mortar companies
Shopperstop.com, walmart.com

Catalog Merchant
Online version of direct mail catalog
Indiamart.com, 99acres.com, Olx.com

Online Mall
Offers almost all types of products/services of other companies
Amazon.com, FashionMall, FashionForYou, Zabong.com, Myntra.com

Manufacturer-Direct
Manufacturer directly sells the product to the customers(no intermediaries involved)
Dell.com, Sony.com
Transaction Broker

Refers to the travel agents, stock brokers
Shaadi.com, 99acres.com, makemytrip.com, bank sites
Market Creator

Those companies who have created their websites but do not exists in real
Auction websites, ebay.com, priceline.com
Service Provider

Those who provide online services
Converters, Compressor
Community Provider

Sharing of information
About.com, ivillage.com, sunsilk.com, ezines.com, twitter.com, facebook.com
Content Provider

Websites that are informative and provides tutorial
W3Cschool.com
 
3.       Customer-to-Customer(C2C)
Helps consumer to connect with other consumers to conduct business. It utilizes market creator business model. Eg: ebay.com, half.com(for books)

4.       M-Commerce
Extending business applications using wireless technology. Eg: Paypal Mobile, ebay anywhere

5.       Peer-to-Peer(P2P)
P2P links users by enabling them to share files and computer resources without a common server. Eg: Kazaa, napster.com

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