--> Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Advertising is a paid form of Non personnel presentation of Goods & Services by an identified sponsor. It is Basically Marketing a product to mass level of target audience. Effective Advertising Consumer Awareness/ Reach Consumer Recall Value/Visit Actual Sales Types of advertising 1) Celebrity branding 2) Street Advertising 3) Coffee cup Advertising 4) In-store Advertising 5) Billboard advertising 6) Press advertising 7) Covert advertising 8) Online advertising 9) Radio Advertising 10) Infomercials 11) Television advertising 12) Print advertising Examples of Advertising : Top Advertising Companies of India: 1. J Walter Thompson India 2. Adyaadvertiser.com 3.
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