B2C Business Model Portals - Vertical | Horizontal A portal is any website which is into consumer sale. These offer integrate packages of services and contents, such as news, e-mails, shopping , download. These generate revenue by charging money from advertisers, subscription fees, transaction fees, etc. Horizontal -Portals which sell variety of products. E.g.: Yahoo, amazon, aol are horizontal portals because they cater/provide services to all uses of the internet, i.e. they have a wide market space. Vertical Portals ( Vortals ) - Which sells product of a particular sector. These attempt to provide similar service as of horizontal portals but are focused on around a particular subject matter or a market segment. E.g.: iBoats.com E-tailers : Virtual Merchant : Amazon, Snapfish : It’s a online version of retail store where a customer can shop day or night without leaving home or office, i.e. travelling cost. Click and mortar : It's
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