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Web Economy to DOUBLE in G20 Countries in Next 4 Years

The value of the web economy for the G20 countries will nearly double in the coming 4 years i.e. by 2016. This study was carried out by the prestigious Boston Consulting Group with the support of web giant Google. According to the study, following are the major highlighted points: 3 billion people will be using the internet i.e. approx 50% of world population. Upsurge of revenue from $2.3 trillion(currently larger than Brazilian economy) to $4.3 tn. Currently, 200 million new people are adding to online community annually. Nearly 80% of all internet users will access internet via Mobile Phones. UK currently the most advanced e-commerce economies. China expected to be home to 800 million internet users (more than US, India, France, Germany & UK combined). Rise of so called "Internet of Things", where every device from cars to sensors will be connected to the web. By 2015, 1 trillion devices will be internet connected (IBM's report). Currently,

ADVERTISING - Main Component of Promotion

--> Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Advertising is a paid form of Non personnel presentation of Goods & Services by an identified sponsor. It is Basically Marketing a product to mass level of target audience.     Effective Advertising Consumer Awareness/ Reach Consumer Recall Value/Visit   Actual Sales              Types of advertising 1)     Celebrity branding 2)     Street Advertising 3)     Coffee cup Advertising 4)     In-store Advertising 5)     Billboard advertising 6)     Press advertising 7)     Covert advertising 8)     Online advertising 9)     Radio Advertising 10) Infomercials 11) Television advertising 12) Print advertising   Examples of Advertising : Top Advertising Companies of India: 1.     J Walter Thompson India 2.     Adyaadvertiser.com 3.  

M-Commerce *Next Generation E-Commerce*

M-Commerce is also said as next generation E-Commerce. It is firing up its importance especially in the field of Retail Industry. This is becoming a new and the latest way of connecting with customers. This is evidenced by the fact that mobile devices account for more than a quarter of online shopping and mostly on festive seasons like Christmas or New Year. Through M-Commerce you can easily select various categories and sub-categories.There is also an option of searching for the latest offers at restaurants, spas, and other entertainment places which are nearby or far. M-Commerce takes place through various mobile devices, mobile phones, Personal Digital Assistance (PDA), a Smartphone, or any upcoming mobile equipment like Dastop Mobile Devices. Various Services provided by M-Commerce are:- 1) Financial Services like mobile banking or brokerage service. 2)Retail Service 3)Informative Service 4)Location Based Services like local discount , offers etc 5)Mobile Marketing and Ad

Blocking or removing pages using a robots.txt file

Before we go further let us identify what is a robots.txt file? A robots.txt file is a file which restricts access a site. Most of the search engines have robots that crawl the web. These bots are automated. They access pages of a site and check the contents of robots.txt file to verify whether this file prevents access to certain pages. You need a robots.txt file only if your site includes content that you don't want search engines to index. In case if one wants search engines to index everything on their web site then no one needs a robots.txt file. For using a robots.txt file one needs to access the root of the domain. You can check more information on http://support.google.com/webmasters/bin/answer.py?hl=en&answer=156449

Child Abuse in School

I read in the Hindustan Times dated 23rd March ,2011 that a PIL (Public Interest Litigation) has been filed in the Delhi High Court by lawyer Sanjeev Sabharwal. The PIL is said to be based on a News Report, " Delhi Kids on Dangerous high" published in the Hindustan Times on 16th March, 2011. The Petition asks for restricted access of: 1. Eraser Fluid 2. Naphthalene balls 3. Pain relieving balms 4. Nail paint remover 5. Paint thinner Later in Hindustan times dated 4th April, 2011 I read that the petition filed before the Hon'ble Delhi High Court has asked the Government and Schools to take steps to check Inhalant abuse among children. In my opinion parents as well as School teachers DO NOT KNOW MUCH ABOUT INHLANT ABUSES.. My effort is to bring into the notice of school teachers and particularly parents to know much more about this epidemic which has brought in front by renounced lawyer Sanjeev Sabharwal. All this was s

Reasons for Sniffing [Child Abuse cont...)

SNIFFING ( Backround) The habit of sniffing is old dated. In ancient times people were in habit of sniffing of Eetter(इतर ) ( a kind of perfume), burning spices(अगरबती ), clay, mud , leaves of organic plants, even human bodies and all type of such inhaling was harmless. It is a matter of surprise that all these solvents were used frequently even in religious ceremonies. It is in our culture to perform religious ceremonies as per traditions adopted from ages. But it was difficult in ancient times to find out the reasons as to why an individual is feeling so high after sniffing a particular fume. Even the sticks of Aggerbati अगरबती and Dhoop धूप also emanate such adore which affect the stimulant elements of human bodies. In older times even adults were seen sniffing something. It was a kind of powder a pinch of which was snuffled by adult at frequent intervals It is called Snuff (नसवार ). Even today this (नसवार ).is being used in rural areas but is