Shruti Speak's

Understanding the concept of E-Commerce E-Commerce involves three inter related themes. 1) technology 2) business 3) Society Technology includes internet, computer, modem, internet service provider, websites, web servers, networks, client person.  Business-  While technology provides infrastructure, business application provides potential prospects  of Return on Investment. The technology has provided new ways for organizing productions and doing transactions, the basic concept like knowledge of electronic markets, business models, industry of value market, consumer behavior in the E-market should be understood. Society - The primary societal issues like intellectual property, individual privacy and the public policy should be understood.      Celebrity Branding   Celebrity advertising is the use of a public figure’s likeness for the purpose of selling a product or service. Celebrity advertising can be accomplished through celebrity endor

As per a recent survey, during the recent years piracy has gone up considerably. As a result of this losses due to piracy were close to crores of rupees. Every year, piracy accounts for billions of dollars worth of revenue losses for software vendors like Microsoft and Adobe. Despite possessing the purchasing power, consumers lack the maturity to buy these soft wares from legal sources. Though in some of the developed nations, companies make the extra effort of creating awareness about the development of the soft wares but that rarely prove to be a success. Another factor detrimental to the purchase of genuine software is the high initial cost of the software and upgraded versions keep appearing every now and then. But the price should not be an issue if one looks at the purchase as a long term investment. Besides, up gradation requires a much smaller amount to be shelled out. According to Adobe, people pay next to nothing for a pirated version and make huge returns especially in the

--> Supply Chain Management is the management of interconnected businesses involved in procurement of goods and services required by the end customer. Often EDI (Electronic data Interchange) supply chain work companies see the value of handling all master data electronically which helps them in eliminating data entry errors and verbal misunderstandings, since all the data is stored on the computer system, and so, it becomes easy to even find the data which was stored a number of years ago. This concept is very widely used in retail stores in the malls and grocery stores. It helps in eliminating paper work to a large extent for big stores, since all the information is stored on the system for each and every item available in the particular store. There are basically two aspects in Supply Chain, namely; 1)       Primary Aspect       This includes: i)                     Inbound Logistics For this inventory management system is maintained to keep the track of

Faculty Shruti Kohli SP\1 2 Question Bank Optimization Theory 1. What is operations research? Explain the scope of OR. 2. List the phases of OR and explain them. 3. Define the following: a. Feasible region. b. Feasible solution. c. Optimal solution. d. Unbounded solution. e. Artificial variable. 4. What is the difference between feasible solution and basic feasible solution? 5. Define What are the two forms of a LPP? Explain in detail. 6. What do you mean by standard form of LPP? 7. What do you mean by canonical form of LPP? 8. What are the limitations of LPP? 9. What are the slack and surplus variables? 10. What is meant by optimality? 11. What are the methods used to solve an LPP involving artificial variables? 12. Explain various steps of the simplex method involved in the computation of an optimum solution to a linear programming problem. 13. What is

E-Commerce Question Bank E-Commerce Question Bank 1. What is the difference between e-commerce and e-business portal? 2. Discuss the seven unique features of E-commerce technology? 3. Discuss E-commerce I and II? Contract their pros and cons? 4. Discuss evolution of Internet in detail? 5. Discuss C2C model in detail? 6. What do you understand by EDI? 7. Explain working of EDI with example? 8. How can EDI be used by a a. Manufacturing company b. Courier Company 9. Discuss potential limitations of e-commerce in detail? 10. What are the basic components of EDI? How does it work? 11. What are the benefits of the EDI? What are possible challenges? 12. What is information symmetry? 13. Give examples of B2C,B2B,C2C,P2P? 14. How are the Internet and the web similar to or different from other technologies that have changed commerce in the post? 15. Discuss key technologies of WWW? 16. What are benefits of having universal standard? 17. Describe the five primar

The value of the web economy for the G20 countries will nearly double in the coming 4 years i.e. by 2016. This study was carried out by the prestigious Boston Consulting Group with the support of web giant Google. According to the study, following are the major highlighted points: 3 billion people will be using the internet i.e. approx 50% of world population. Upsurge of revenue from $2.3 trillion(currently larger than Brazilian economy) to $4.3 tn. Currently, 200 million new people are adding to online community annually. Nearly 80% of all internet users will access internet via Mobile Phones. UK currently the most advanced e-commerce economies. China expected to be home to 800 million internet users (more than US, India, France, Germany & UK combined). Rise of so called "Internet of Things", where every device from cars to sensors will be connected to the web. By 2015, 1 trillion devices will be internet connected (IBM's report). Currently,

--> Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Advertising is a paid form of Non personnel presentation of Goods & Services by an identified sponsor. It is Basically Marketing a product to mass level of target audience.     Effective Advertising Consumer Awareness/ Reach Consumer Recall Value/Visit   Actual Sales              Types of advertising 1)     Celebrity branding 2)     Street Advertising 3)     Coffee cup Advertising 4)     In-store Advertising 5)     Billboard advertising 6)     Press advertising 7)     Covert advertising 8)     Online advertising 9)     Radio Advertising 10) Infomercials 11) Television advertising 12) Print advertising   Examples of Advertising : Top Advertising Companies of India: 1.     J Walter Thompson India 2.     Adyaadvertiser.com 3.