Seven Unique Features of E-commerce 1) Ubiquity-Internet is available everywhere.The marketplace is extended beyond traditional boundaries and is removed from temporal and geographic location.Customer convenience is enhanced,and shopping costs are reduced. 2) Global reach-The technology reaches across national boundaries.The marketspace includes potentially billions of consumers and millions of businesses world-wide.commerce is enabled across cultural and national boundaries seamlessly and without modification. 3)Universal standards-There is one set of technology standards.with one set of technical standards across the globe,disparate computer systems can easily communicate with one another. 4)Richness-Video,audio and text messages are possible.Video,audio and text marketing messages are integrated into a single marketing message and consumer experience. 5)Interactivity-The technology works through interaction with the user.consumer are engaged in a dialog that dynamically a
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