Shruti Speak's

Source:Economic Times Status if Indan e-commerce industry While reading a article in e-conomic times (http://articles.economictimes.indiatimes.com/2012-02-21/news/31083025_1_e-commerce-letsbuy-online-retailers) titled " India's e-commerce industry braces for consolidation as stronger online retailers gobble up minnows" I found that Indian e-commerce industry has reached 10 million mark. The world's largest online retailer, Amazon, is preparing for entry into India and the market separating the strong from the weak. India's best-known and stronger online retailers are taking the lead in the consolidation race. There will be couple of multi-product generalists said Prashanth Prakash, a partner at venture capital fund Accel Partners, whose investments include Flipkart and Letsbuy. Online stores in India sell from books to travel experiences. There is price wars and high customer acquisition costs. Leaders which have been able to the raise

Fanta Unveils its Latest Communications campaign "TASTE THAT MAKES YOU JUMP" Storyboard of the Ad The visual story brings out how the taste of Fanta sparks fun. The 3D animated film features the exuberant, bubbly character called Gigi getting bored, when Tristan lands up with a bottle of Fanta. Everything is energized as soon as he opens the bottle. Everybody starts jumping with fun. The party comes to an end as soon as they run out of Fanta. But guess what? Tristan comes with more Fanta and everyone jumps in the fun once again. Speaking about the new campaign, Ajay Gahalut, Executive Creative Director, Ogilvy & Mather says, “Like the previous campaign, the new ad film for Fanta is an international creative adapted for the Indian market. We have used music to make the film relevant for India. This time around too, Amitabh Bhattacharya wrote the lyrics and Amit Trivedi scored the music for it. While the last film w